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Rue La La: A Unique Shopping Destination

July 22, 2010

Fashion for Johnston & Murphy – including both the women’s and men’s lines – will soon be available on Rue La La, the exclusive, invitation-only online boutique that features discounts for high-end shoppers.

Via online sample sales, Rue La La members discover premier-brand, private sale boutiques, each open for just a brief window of time. Johnston & Murphy customers will soon receive Rue La La’s special members-only savings.

If you are not already a Rue La La member, we have an invitation just for you!  Click here for your invitation.

The Rue La La Experience

“We hope to bring our members a welcoming shopping experience full of discovery and pleasure,” Rue La La tells VentureBeat Profiles. “Our focus is a well-edited collection of sought-after offerings from the best brand names in the world — combined with helpful service.”

Rue La La acquires slow-selling and overstocked inventory from high-end retailers and offers it at reduced prices to members. Members receive e-mail alerts announcing the latest sales, which last only 48 hours.

Invitation-only membership is free. Members shape the community by inviting new members, earning a $10 Rue La La credit when each new friend joins and places their first order. Rue La La provides it’s members with access to premium lifestyle brands for apparel, home, beauty, travel and experiences and more at up to 70 percent off retail.

“Since some items sell out (inventory includes anywhere from two dozen to several hundred of each item, and shoppers aren’t privy to the totals), members are motivated to click and buy quickly,” according to Boston.com. “The adrenal charge of fast-paced, exclusive sales and the ease and inconspicuousness of shopping online make for a compelling combination.”

Now Available on Your Mobile

The company has recently launched applications for the iPhone and iPad, joining their mobile site – m.ruelala.com.

“Rue La La is excited to deliver complete shopping mobility to our members allowing them to experience the thrill of accessing their favorite brands when our boutiques open at 11:00 a.m. no matter where they are,” Rue La La CEO Ben Fischman tells stylist.com. “We have answered their call of urgency by providing the unparalleled shopping experience found from their desktops with the most popular mobile devices, including iPhone, iPad, Blackberry and Android. Rue La La members never have to miss another boutique.”

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