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Put-It-Out-There Business Marketing

May 3, 2010

In Your Shoes is pleased to have Holly Hurd, the founder of, as a guest blogger for today’s post. Holly is devoted to helping moms develop their business passions.

By Holly Hurd

When starting to market your venture or business, it’s essential to get creative in addition to pursuing traditional marketing and promotion strategies.

VentureMom's Holly Hurd

Often, some of the simplest ideas are the most effective. For example, a mom I know recently started a homemade cookiebusiness. To market her venture, she made a batch of 75 creatively iced cookies, packaged them in small cellophane bags, enclosed a description of the business and handed them out to moms in her nursery school to introduce her service.

From that simple marketing tactic, orders started to come in and her business began to blossom. She delivered a sample of the product to her market and told them how to order.

Simple, but effective. Large and small businesses could learn a lot from this mom.

She also donates her beautifully decorated cookies to fund-raising events — a great way to advertise her business while giving something to a worthwhile charity. Today, her cookie business is a full-fledged cottage bakery.

Use Your Women’s Network Advantage

Women business leaders are especially highly networked, with built-in target groups for marketing and building new companies. Here are some put-it-out-there business marketing ideas that can help boost traditional advertising programs:

  • Tell everyone you know what you’re doing, in person and on social networks such as Facebook, LinkedIn and Twitter.
  • Join local and national groups, churches, charity organizations, etc.
  • If you are a small business, write your own press release. PRWeb is an easy-to-use press distribution service that can provide you with added exposure and increased traffic to your Web site, for about $200.
  • Offer your product or service free of charge in venues that will provide exposure.
  • Ask friends to use your service and ask your friends to tell their friends.
  • Donate your service to charity or run an ad in a charity program.

Women business leaders sometimes forget that basic networking is a powerful tool. Put it out there, get creative, tell people who you are and what your services are. Own it!

In Your Shoes is created by Johnston & Murphy, offering quality shoes and outerwear for women and men. We welcome your comments and contributions.

One Comment leave one →
  1. August 20, 2011 7:50 pm

    Put-It-Out-There Business Marketing

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