Womenomics: Business Women Power
ABC News correspondent Claire Shipman and BBC World News America newswoman Katty Kay, co-authors of Womenomics, will be the featured speakers at the National Association of Women Business Owners (NAWBO) Women’s Business Conference 2010. These two — alone — are worth the price of admission to the conference that will be held June 9-11 in Washington, D.C.
Write Your Own Rules
Womenomics, she explains, “is about power and making good business decisions. We deal in facts, not stereotypes, and some of those facts are surprising.”
Indeed. Here are some of the facts from the book:
- Companies with more senior female managers make more money.
- Women control 83 percent of consumer spending.
- Women now earn more college and advanced degrees than men.
- Due to the demand for highly educated workers, employers are adapting to lifestyle demands.
“One weakness of Womenomics, paradoxically, is the authors’ strength: These are exceptional women, as are many of the other examples they cite,” reviews Sue Shellenbarger, the author of The Juggle, a WSJ.com blog. (Sue, by the way, is also exceptional.) “Rank-and-file women with garden-variety skills might not find bosses so receptive.”
35th Anniversary of NAWBO
NAWBO is celebrating its 35th anniversary, now representing the interests of more than 10 million women owned businesses. The conference will be held at the International Trade Center in Washington, D.C.
Despite the recession, the group is optimistic about the future. A 61-percent majority of NAWBO members surveyed feel the health of the U.S. economy is improving. This is up from 54 percent in 2009 and just 26 percent in 2008.
Shimpan and Kay are scheduled to open the conference.
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