Skip to content

Womenomics: Business Women Power

March 31, 2010

ABC News correspondent Claire Shipman and BBC World News America newswoman Katty Kay, co-authors of Womenomics, will be the featured speakers at the National Association of Women Business Owners (NAWBO) Women’s Business Conference 2010. These two — alone — are worth the price of admission to the conference that will be held June 9-11 in Washington, D.C.

Womenomics

Source: HarperCollins Publishers

Write Your Own Rules

“The first thing you should know about Womenomics is that it’s not some feel-good, nutty crunchy rant about what companies ‘should’ be doing for women,” Shipman notes in her blog.

Womenomics, she explains, “is about power and making good business decisions. We deal in facts, not stereotypes, and some of those facts are surprising.”

Indeed. Here are some of the facts from the book:

  • Companies with more senior female managers make more money.
  • Women control 83 percent of consumer spending.
  • Women now earn more college and advanced degrees than men.
  • Due to the demand for highly educated workers, employers are adapting to lifestyle demands.

“One weakness of Womenomics, paradoxically, is the authors’ strength: These are exceptional women, as are many of the other examples they cite,” reviews Sue Shellenbarger, the author of The Juggle, a WSJ.com blog. (Sue, by the way, is also exceptional.) “Rank-and-file women with garden-variety skills might not find bosses so receptive.”

35th Anniversary of NAWBO

NAWBO is celebrating its 35th anniversary, now representing the interests of more than 10 million women owned businesses. The conference will be held at the International Trade Center in Washington, D.C.

Despite the recession, the group is optimistic about the future. A 61-percent majority of NAWBO members surveyed feel the health of the U.S. economy is improving. This is up from 54 percent in 2009 and just 26 percent in 2008.

Shimpan and Kay are scheduled to open the conference.

(Follow the authors on Twitter! @ClaireShipman and @KattyKayBBC)

In Your Shoes is created by Johnston & Murphy, offering quality shoes and outerwear for women and men. We welcome your comments and contributions.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: